Do you remember? We are celebrating our 15th anniversary at QKunst this year and our treat is art. In March we announced to give away three concept sketches for a location of your choice. The coming months, we would like to tell you more about the three winning locations: the ‘Spoorzone’ in Helmond (Southern Netherlands); Long Street in Soweto, Johannesburg; and the Ritakerk in Amsterdam-Noord. This time an update on Helmond, where an artist has been chosen.
The Van Gend & Loos building is a striking building in the railway area of Helmond, right next to the station. Mid 2020, the EDAHmuseum (EDAH was a chain of supermarkets in the area) and the Draaiorgelmuseum (Barrel organ Museum) will move into the building. The 100 meters long wall at the rear side of the building is an eye-catcher and the perfect spot for an artist to represent the connection between inside and outside.
Utrecht born and raised artist Gino Bud Hoiting (1984), was selected to make a concept sketch. He is known for his illustrations for Volkskrant Magazine, but also works for Ace & Tate and Hermès. His independent work consists of drawings, animations and installations, which he exhibits nationally and internationally. Gino has a recognizable style, which is known for his analogue approach, also digitally processed. He draws in line, with pen on paper, creating a clear and tangible image.
At the beginning of August, Gino visited the location in Helmond with the boards of both museums, the quartermaker and QKunst. Gino, who used to be a graffiti artist, immediately felt at home along the tracks. After the railway area, the second stop was the Helmond library, where a selection of objects from the collection of the EDAHmuseum is on view. The supermarket chain – that had an in house printer – spent a lot of time on packaging design, a source of inspiration for Gino.
The last stop was the Draaiorgelmuseum, where the delegation was welcomed with hospitality typical for Limburg: fresh apple pie with whipped cream. Gino was allowed to grind a barrel organ. Then the sheet music, some of it with beautiful patterns, was placed on the large organs.
In the following weeks, Gino will work on his concept sketch for the wall, using the collections of both museums as a starting point. However, in the commission, the artist is invited to place these specific stories in the broader context of workers’ life in Helmond, past and present.
QKunst 15 years: artist for Helmond